Principles
You
- I believe people can achieve great things with focus.
- Within 5 years I want to help 10m people worldwide achieve more.
- I have the business awareness and technical skills to define and develop a suitable app.
Market
- Personal attention spans are shrinking and it is difficult to stay focused.
- Few people (c.5%) write down long term life goals; those that do are considerably more effective and satisfied.
- Many personal productivity apps focus on completing a to-do list, not on making sure the tasks are the right ones.
People serving
- Believe that luck or circumstance has a big part to play in success.
- Want to be more focused and successful.
- Need something to help them focus.
- Want to feel more in control of their lives.
Purpose
- Enable everyone to identify and achieve their life goals.
- To limit procrastination and make everyday count
People
- Want to make a difference in the world.
- Time pressured and lacking direction.
- Comfortable using technology.
Personal
- Feel in control, energised and focused.
- Choose to be happier, healthier and wealthier.
- Understand what's important.
- Develop an actionable plan to achieve personal success.
Perception
- Productivity apps are for work and not fun.
- GridToDo should make users feel in control and able achieve great things.
Product
- People want to feel in control and make a difference.
- Provide an intuitive way to determine and achieve personal goals.